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Protecting the Consumer's Future


Our Mission

The Silicon Valley Association of Health Underwriters, California's Benefit Specialists, is an organization of insurance professionals committed to promoting the ethical interest of our industry.  We do this by providing continuing education for our members and their clients and act as consumer advocates with legislative leaders at both the Federal and State Level.


NAHU's Vision Statment

NVAHU is the preeminent organization for health insurance and employee benefits professionals.


Presidents Message


Michael Traynor
SVAHU President

When your try to explain to your friends and family how your business model works you’re likely to be met with a look of confusion or maybe a sense of disbelief.  After all, you will explain that your business calls for significant upfront investment on your part; in training, skills development, education and compliance with state regulation.  You tell your friend that at your expense you will spend countless hours with your customers and provide valuable guidance, assistance, administrative services, tailored advice and that you will do this without a contract or agreement for payment. 

You go on to explain that when you’re successful and you have a satisfied customer your customer will not pay you, but rather you’ll be compensated by a third party.  Then that this third party will pay you a set amount regardless of whether you deliver one hour or 100 hours of service to your customer. You then tell your friend that you don’t set the price of your product, that someone else does. Further, that the price for these products must be identical to that of your competition. 

If your friend is still with you at this stage in the conversation you go on to share that your business is in an industry that is in constant change, and changing faster. Your industry is in the news almost daily, but that nobody knows what you do. You’ll tell your friend that you’re in the business that provides something everybody needs but nobody really wants to have to use.  Yours is a business where the consumer who uses the service doesn’t pay the bill but where the customer who doesn’t use the service does. 

Finally you say that you successfully navigate this industry every day and that you love it. 

No wonder your friends and family don’t understand you.  But the Silicon Valley Association of Health Underwriters does.  SVAHU has been, and continues to be, the preferred resource for market leaders in the health and benefits market.  SVAHU supports you with education, guidance, advocacy…and a little understanding.

Thank you,
Michael Traynor


SVAHU's Code of Ethics

  • To hold the selling, service and distribution of disability insurance and health insurance plans as a professional and a public trust and to do all in my power to maintain its prestige.
  • To keep paramount the needs of those whom I serve.
  • To respect my clients' trust in me, and to never do anything which would betray their trust or confidence.
  • To present policies factually and accurately, providing all information necessary for the issuance of sound insurance coverage to the public I serve.
  • To use no advertising which may be false or misleading.
  • To consider the sale of disability income and health insurance plans as a career, to know and abide by the insurance laws of my state, and to seek to constantly increase my knowledge and improve my ability to meet the needs of my clients.
  • To use no advertising which I know may be false or misleading.
  • To consider the sale, service and administration of health insurance and related products and services as a career, to know and abide by the laws of any jurisdiction Federal and State in which I practice and seek constantly to increase my knowledge and improve my ability to meet the needs of my clients.
  • To be fair to my competitors, and to engage in no practices which may reflect unfavorably on myself or my industry.
  • To treat prospects, clients and companies fairly by submitting applications which reveal all available information pertinent to underwriting a policy.
  • To be loyal to my clients, associates, fellow agents and brokers, and the company or companies whose products I represent.